Associate surveys

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Associate surveys
Satisfaction, relevance and loyalty have a big impact on the dedication and motivation of associates. Knowing what is really going on helps to assess if and when people are happy. With the results of an in-depth analysis both managers and associates are given a valuable tool that either gives meaning or creates problem awareness so that change and improvement are enabled. A high level of satisfaction among associates corresponds with a high level of satisfaction among customers. Clients come back or buy more and recommend the company to third parties. A spiral of success is put into place, and all relevant groups benefit. Unlike other associate surveys the EUCUSA approach is fun and not frustrating. The process is set up in a way so that all associates feel that our customer is seriously interested in finding out, and improving, those factors that have the biggest impact on associate satisfaction.

Participation
During the Target and Planning Workshop, representatives of all relevant groups within the company agree upon common goals. This is the first step to promoting success. The project team develops the tools of analysis (survey media) and the contents of the analysis (questions). The project plan makes clear what has to be done, when it must be done and by whom it must be done. The customer survey communication strategy, with respect to the project team, the company and the public, will be decided jointly by the members of the project team.

Results

Thanks to a clear vision of desired outcomes, both the top managers and the associates understand which factors have the greatest influence on success. Strengths of the company become obvious, and potential for improvement is detected. The portfolio of action highlights at once glance areas in which improvement is most effective. All survey participants have the right to know the results and to learn of future changes. With the help of EUCUSA, the project team designs a feedback strategy that conveys respect and appreciation.

Benchmarking
In comparing their own results with the EUCUSA ESCI database our customers learn exactly where the company stands. Having a closer look at best performers both within the company (for example, the best organizational unit), and with other companies, fosters learning. A section about benchmarking is included in all EUCUSA main reports.

Anonymity
In customer surveys, anonymity is usually of vital importance. EUCUSA guarantees that reports are only generated if there is a minimum of 10 responses per group available. Members of the Work Council of EUCUSA customers will confirm this practice. The most suitable media for doing the survey is a paper and pencil questionnaire. Demographic data will be asked, but it is explicitly stated that the answer is voluntary.

Project Running Time
From the project kick-off (Target and Planning Workshop) until the presentation of survey results, the average duration of the project is two months. Members of our customer’s project team do not have to invest much time. Usually, the necessary time investment consists of one day for the Target and Planning Workshop and half a day for the presentation of results. During the project the main task of the project team is to promote the survey. Once the survey is done the project team has to agree upon actions that are to be taken, and make sure that they are being implemented. This period varies in time and intensity according to the individual needs of the company.