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Top managers of five internationally renowned companies reveal their approaches to increasing associate motivation. Additionally, EUCUSA (European Customer Satisfaction Association)managers, Martin T. Carbon and Harald R. Preyer, explain how to measure and improve associate satisfaction in the long run. Many business leaders in Europe, Asia, Africa and America have been using the EUCUSA model to achieve a sustainable increase in associate and customer satisfaction.
The CEO of EUCUSA, Harald R. Preyer, says about the goal of his company: “If more managers are interested in increasing associate and customer satisfaction, then we have made a big step toward realizing our vision to make the world a little bit better.”
“Highly motivated, dedicated, high performing and business-oriented managers and associates are the base of any company that is successful. Therefore motivating people is one of the key issues for us. As a company that operates globally it is important for us to integrate all associates worldwide – no matter what culture they come from. Values that we all have in common and live out on a daily basis allow us to develop a common understanding. We want to know and to measure to what extent we have already achieved this. This is why we undertake associate surveys, like the one in this book that has been wonderfully described in all its aspects. “
Dr. rer. publ. Karl Nowak, DS/EC at Robert Bosch GmbH, Stuttgart
The CEO of EUCUSA, Harald R. Preyer, says about the goal of his company: “If more managers are interested in increasing associate and customer satisfaction, then we have made a big step toward realizing our vision to make the world a little bit better.”
“Highly motivated, dedicated, high performing and business-oriented managers and associates are the base of any company that is successful. Therefore motivating people is one of the key issues for us. As a company that operates globally it is important for us to integrate all associates worldwide – no matter what culture they come from. Values that we all have in common and live out on a daily basis allow us to develop a common understanding. We want to know and to measure to what extent we have already achieved this. This is why we undertake associate surveys, like the one in this book that has been wonderfully described in all its aspects. “
Dr. rer. publ. Karl Nowak, DS/EC at Robert Bosch GmbH, Stuttgart
